Continental
Airlines
Introduction
One of America’s leading airlines, looking to develop business class travel out
of
Problem
With a major sales push on the business class market place, delivering correct
content to a varied audience was difficult to achieve.
Solution
Implementation of Knowledgebase.
Result
Knowledgebase improved the customer understanding of the business proposition
by the delivery of relevant information quickly and effectively. It is used both
as a direct marketing tool and an aid to bid management.