First National Bank

Introduction
One of FNB's strategic objectives is to grow their unprocessed loan business. To do this they had to develop tools which would make it easier for a wider range of IFA's to complete application forms quickly and accurately whilst, at the same time, giving the client an indication as to whether or not their application would be successful.

Solution
In conjunction with FNB's sales and marketing team, Equations developed Planfitter. This is a software tool which allows the IFA to enter the client's financial information and to find out which of FNB's loan plans the client is suitable for. Through the introduction of knowledge management techniques we have been able to enhance the application process, reduce the number of errors and increase the efficiency of the whole unprocessed loan mechanism. In addition, the marketing information captured is invaluable in improving the targeting of existing and future products. All variable data (e.g. rates, IFA commissions etc) are easily updated.

Result
FNB now have a highly effective e-business sales tool which will generate a greater number of accurate loan applications. This will be a major step towards achieving one of their strategic business goals. In addition to using the tool with external IFA's, FNB can also use it as an internal training tool and as a tool within their branches to handle telephone applications.