Saft Battery Comparison Engine

Problem
Training and motivation were real issues. The Saft sales force is becoming less technical so it is important that they can communicate with customers without having to rely on scarce technical support personnel. One of the industry’s needs is to assess the right technology for a given battery installation.

Solution
By applying the product manager’s knowledge through a simple visual interface both the salesman and customer can establish the benefits of Saft’s Nicad technology. The user controls the interface by moving sliders to select how much a given battery criteria matters to him. The selection engine then shows which technology is best suited to his needs.

Result
Both the salesman and customer can discuss battery technologies without engaging product and market specialists until the deal has progressed to a point where their time can be justified. This reduces the cost of sale and increases cross-selling opportunities. The salesmen could make calls knowing they could answer the prospects questions without support.